TEAM ORIENTED
Tan Sri Anthony Francis "Tony" Fernandes, was born in Kuala Lumpur on 30 April 1964. He is a Malaysian entrepreneur. He is the founder of Tune Air Sdn Bhd and AirAsia. The famous AirAsia tagline is "Now everyone can fly". Tony Fernandes managed to turn AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company.
The definition of team oriented is you don't think of just yourself, you include others in your decisions. Everyone has a contributing factor in the operations and decisions that concerns the business. No one is more superior in the business and everybody has an equal say.
Tony Fernandes is a team oriented person because he himself has stated that employees comes first before customers. He believes that in having a happy workforce environment, his staffs will look after his customers anyway. As we know, employees are the vital human resources that drive the core of daily’s revenues. By him being invested in his employees, he will portray a leader who is caring, understanding and a business more like a family rather than just a worker and boss relationship. This breaks down barriers between him and his team members. In conclusion, Tony Fernandes is a team oriented person and this type of workstyle offers a great deal of teamwork within the work society, and it can allow for a lot more brainstorming and stimulation ideas from every member of the team.
PROACTIVE
Vivy Yusof is one of the famous entrepreneur in Malaysia.Shes currently run FashionValet, one of Asia’s leading multi-label online sites carrying Asian designer labels, and The dUCk Group, a lifestyle brand of headscares and stationery. Launched in 2010, Fashion Valet is a online fashion e-commerce site founded by Vivy Yusof, who have taken on the CEO roles, respectively. With Fashion Vallet, their mission is to elevate the local fashion scene, and this is apparent by bridging Fashion Vallet’s online customers with local products and brands listed on the website.
They difficulty begins when they lack of capital. RM100K is what e-commerce stores spend on marketing per month! But for Vivy Yusof that was all she had to do everything. With RM 100K, a huge portion already went to office and warehouse renovation/rent,she had to purchase stock whereby a large chunk was consignment so that helped ease the load and the she put the rest into marketing which even that wasn’t a lot. Vivy Yusof didn’t take salary for a few months until her company still stable. Then, soon she realized that she needed an injection of capital to grow faster. So she met with a lot of VCs and financial institutions.
The conservative ones did not want to take the risk and did not understand the huge potential of e-commerce in South East Asia. To keep things exciting, she will always collaborate with fashion designers, partner with relevant third parties, host events and introduce campaigns to her customers. Just last month, she had an Fashion Vallet Instagram takeover campaign (in partnership with Malaysia Airlines) by celebrities going on holiday and wearing outfits from FashionValet, and her company opened this afterwards to her customers in form of a contest. It was widely received and she got everyone excited including herself.
Failure is an option
Failure is a word that, understandably, carries a negative connotation. Nobody wants to fail, really. But failure, if you’re doing anything worthwhile, is inevitable. What’s important is to plan for failure, learn from it, try to avoid damage and do your best to recover gracefully. Rozita Ibrahim went through a divorced marriage and since then she became single mother. Rozita Ibrahim used to work as a rubber tapper in order to feed her childrens. She has used RM400 to start up her business by creating a slimming product of with brand name of Sendayu Tinggi. Rozita Ibrahim realized that every women would have desire to look slim thus she developed her slimming product and went to shops one-by-one to promote her product. However, she has failed for many times but she never gave up because she believed that there would be rooms for her to improve hence she continued to search for other ways in order to market her products. It can be seen that Rozita Ibrahim analyzed the mistake and learned from it.
After that, she had being innovative and introduced new product but she faced another obstacle as it was really hard to impress her target market because there were many competitors such as NV, Safi and Seri Mawar. Yet, she believed that it was not an excuse to give up thus she chose to rise just based on she always believed that the ability to fail upward seems to be the best step to the subsequent success. Finally, with her never ending marketing strategy and testimonies, Malay Chamber of Commerce Malaysia(MCCM) has awarded Rozita Ibrahim as one of the top beauty entrepreneurs. The trait found on Rozita Ibrahim is surely refers to failure is actually the alternative to success. To succeed in future, failure cannot be avoided. A successful entrepreneur will know how to react and also learn from that failure.
VISIONARY
Visionory is thinking about or planning the future with imagination or wisdom .In business, visionary leaders are effective at leading a team toward achieving a common goal. These leaders promote organized learning, creativity, and the development of strong relationships within the team. Visionary leadership is useful for organizations that are focused on the future and possess an entrepreneurial spirit.
One example of a visionary entrepreneur is Dato’ Aliff Syukri Kamarzaman which is a founder of a famous product D’herbs Holding Sdn Bhd. Dato’ Aliff Syukri Bin Kamarzaman was born in Felda Kechau,Kuala Lipis, Pahang on April 3, 1987.He is 28 years old and is a father of 3 children and his wife’s name is Datin Nur Shahida binti Mohd Rashid.
Since childhood, he was very interested in the field of business. He started the idea of business when he stayed with his grandmother at Sabak Bernam, Selangor. He sold guava pickles at his school during the age of 7 years old which price for only 10 cents and 20 cents.
After he finished his studies, he run a small business which he sold beauty and healthcare products from various famous brand. Sometimes he felt really shamed because most of the people don’t want to hear his explanation but he used to think that it was his starting point in business industry. He believes that to achieve success he needed to have two things which were effort and determination. He then rented a kiosk using his savings.
Every week he would hold a workshop on beauty and health in workplaces, government agencies and private. At the same time, he also sold beauty and healthcare products and he earned about RM 3000 per month. After that he started to create his own product which is the first collagen lip stick in Malaysia.
He finally established his own company in 2010 which is D’herbs Holding Sdn Bhd and only operates on the second floor with only two employees. His main product at that time is the foundation, slimming products, Women’s health drink and Women’s Health Care Lipstick. In 2012 D’ herbs products have been under the Label Company Limited and expanded his business by moving to 4-storey building belonging to a more strategic and comfortable location. This movement was able to convince all the stockists and distributors to sell and market their products more widely. Therefore, his company move forward a step further by producing nearly 90 new product lines with a total of 35 employees who develop a smooth company.
As a conclusion, Dato’Aliff is a successful entrepreneur with visionary trait. He was able to develop his business plan to achieve goals within the prescribed time. In addition, he wisely takes appropriate action to expand his company widely as the company are well known in Malaysia, Singapore and Brunei.
OPEN CULTURE
Open culture is about
how to accept and show the knowledge that you have to make something different
that can give benefit. Actually, open culture is a concept according to which knowledge should be spread
freely and its growth should come from developing, altering or enriching
already existing works on the basis of sharing and collaboration, without being
restricted by rules linked to the legal protection of intellectual property. That means as entrepreneurs we must have the character of open culture in
the business field. It is because business is about how to exchange
knowledge to something reality for the community.
Jimmy Choo is the
person who has that character which is open culture. He is the best and famous
entrepreneurs in Malaysia. He makes business which is more to fashion and
handmade shoes. He got many achievement at international level. He was born on
1961 in George Town, Pulau Pinang. Actually, his father's job is a shoe maker. He was learning how to make shoe by his own hand from his father since he
was 11 years old. Therefore,his ambition is to become a fashion designer for women shoes.
To make sure, his dream
come true, he has to face many challenges and study a new thing. Then, he
further his study at Cordwainers Technical College. He was among of the most
outstanding students at that College, from where he earned his graduation in
1983. In order to fund his education, Choo does a work as a cleaner at
restaurants on part time to find side income.
Jimmy Choo's handmade shoes and handbag was so expensive. Among his clients are Natalie Imbruglia and
Katie Holmes, and Princess Diana. The customer that make the name of Jimmy Choo
become famous is the late Princess Diana that was pleased with his designs and
then bought around year 1990. Ever since that day, she immediately fell in love with
Choo designs. In 1996, Jimmy Choo Ltd collaborate with Tamara Mellon, the editor of British
Vogue and make business together. After that, his business shows improvement and become a brand that is admired around the world.
In conclusion, Jimmy
Choo practice the open culture in running his company. This can be shown when Jimmy Choo willing to emigrate from Malaysia to London to seek knowledge
and do business in foreign countries.
NETWORKED
Networking is defined as
the relationship that formed or exist and maintained by entrepreneurs surrounded
with people for mutual benefits. Entrepreneur’s ability to identifies
opportunity and get limited resources influenced their rate of success through
social networking. There are several of networking such as socialist process,
politics, interaction with external users or internal users. The example of
external users is customers, bankers, and government.
“Chatime” is such a well-known drinking brand nowdays. Hearing the word
of “chatime” will make you desire to wet your throat with the sweetness, creamness
and freshness of the “milk tea” (one of the chatime menu). Bryan Loo whom is
CEO of chatime, grew up in Perlis, Malaysia.
External relation with entrepreneur such as friends and family is
important as they give a lot of support through hard and ease. Bryan quit his
old job and told his father as he wanted to open a business. Bryan father
support his decision and take him oversea to see the business that he could
start one, so he choose Food and Beverage(F&B).
He flew
to Taiwan with his father, trying to bring back tea franchise global brand to
Malaysia. Unfortunately, they are not interested in Malaysia market but they
are focusing on China Market. It is like he had been rejected one by one. He
came back to Malaysia with empty hand. Then his cousin gave an idea about the
“Chatime”.
Supports from his family and cousin truly helped Bryan Loo wake up and
fight. Bryan Loo said that he have 15 friends and most of them are his
childhood friends. His friends joined the company and hold key position in the
company. Bryan Loo said that he would not have gotten this far without a strong
support from his beloved family and friends.
Networking Chatime about 800 retail outlet across Taiwan, China, India,
Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Indonesia, Philippines,
Australia, Dubai, Vietnam, Canada, United Kingdom, United States.
In
2011, he recognition for MRCA 8TV Entrepreneur Award organized by (MRCA) and
8TV. In 2012, Bryan Loo was the winner of the Best Master Franchiser. He also
won Ernst & Young Emerging Entrepreneur. Bryan Loo have high networking
traits as we can see from all the challenges that he went through until he
became a successful person.
OPEN RISK TAKER
We
all know that every business that operate have its own risk. The possibility
for a company to succeed is depends on their product and ability to conduct a
company. An entrepreneur need to have a good mentality, being positive and a
risk taker is one of the important things that they should have. Business risk
is influence by numerous factors such as government regulation, input cost,
price per unit, economic stability, consumer and more. Being an entrepreneur is
synonym with taking risk with everything on the line.
To start and support their own business,
they need to sacrifice steady pay check, career, financial state and also their
mental health stake. To be a successful entrepreneur they must accept the risk
that every entrepreneur experience especially abandoning steady pay check,
sacrifice personal capital, relying on the cash flow, estimating popular
interest and many more. Many entrepreneurs started their business by taking
risk in abandoning their steady pay check in some cases their career.
Some people have the luxury back up plan in case things don’t go well in their
business. But for most newbie entrepreneur, the choice is risking plunge, there
is no guarantee for the income, especially for the first few months and years
of the company existence and will need to secure an alternative line of income
to support both business and individuals.
Jeffery
Preston born on January 12, 1964 or known as Jeff Bezos is an entrepreneur who
has played a huge role in e-commence as the founder and CEO of Amazon.com, an
online merchant of books and later of a wide variety of products. It becomes
the largest retailer World Wide Web and a model for internet sales. He left his
job at a New York City hedge fund after learning about the rapid growth in
internet use. His taking risk by left well pay job to be an entrepreneur.
‘Losing billions of dollars in failed
projects doesn’t matter. Having a flop in your company’s first smartphone
doesn’t matter. What does matter is a willingness to take risks” was Jeff Bezos
messages during his talk at Business Insider’s Ingnition conference. Jeff Bezos
launched Fire Phone in 2014. However, the phone failed to make a dent in the
market. After two months, it went from $200 to 99 cents with a two-year
wireless contract. Despite losses, he said his company will continue to
experiment and tells people to “stay tuned” about the unpopular Fire Phone.
OBSERVANT
Observant means to pay close
attention to precisely everything that happened around us. It is process of
collecting the information by seeing or more specifically as observations of
behavior and make a note of the behavior observed. Besides that, observant also
means that quick to notice or perceive and alert. For a businessman, an
observant is the one of the keys to success. If a person who do not know how to
observe before doing something, they cannot do anything. Example of successful
entrepreneurs whose has the trait of “observant” is Steve Jobs.
Steve Jobs was born on February 24, in the city of San Francisco. He was the
co-founder and CEO of Apple and formerly Pixar. He graduated from Homestead
High School in Cupertino, California and enrolled in Reed College in Portland,
Oregon in 1972.
Steve Jobs shows that
he was an observant when he was doing his product design. Steve Jobs had a very
hands-on approach to product design, which was arguably the favorite part of
his job. Steve Jobs’s reputation as a tech
visionary originates not only from the reliable stream of breaktrhrough
products that have come out of Apple in the last decade but also from an
observation from his closest colleagues. When he took a decision out of the
blue, they recount countless times. He makes the decision without any
rationale, but it’s turned out to be true. He has some sort of weird insight
where he just knows.
Besides that, Steve
Jobs said that if we want to make a great product, product quality should come
first and not just a great packaging and excellent marketing strategies.
Observant is important for the entrepreneur, they have to observe success,
strategy, inspiration and innovation. He also will observe from everyone before
he comes out a new product because every customer was looking the good quality
product. So, a product quality is important.
Now, Apple is famous
for its entertaing, world-class product presentations, that attract press
coverage from the entire world and there is no debate as to who built this
reputation. Steve Jobs’s celebrity and charisma made him, Apple product even though is I-phone or
laptop, can seem that most of the people are using it. It’s has a good comment
of it and every young adult also like it especially its design.
In conclusion, Steve
Jobs shows his observant
in completing his product design. Without having the observant, entrepreneurs
cannot success. So, we must remember that before doing something,we have to
observe first rather than doing.
OUTCOME
ORIENTED
Outcome oriented entrepreneur are
entrepreneur who has a clear sight of his/her goals. Their goals are usually
long-term, therefore they need to be focus and have a really concrete
destination of outcome. They don’t waste their time thinking about the problems
in hand, rather they find solutions and alternatives that will surely lay waste
the problems to get to their targeted results.
An
example of an outcome oriented entrepreneur is Oprah Winfrey.
Oprah Gail Winfrey
(born
Orpah Gail Winfrey; January 29, 1954) is an American
entrepreneur media
proprietor,
talk show
host, actress, producer, and
philanthropist.
She is best known for her talk show
The Oprah Winfrey Show,
which was the highest-rated television program of its kind in history and was
nationally syndicated from 1986 to 2011. Dubbed the "Queen of All
Media",
she has been ranked
the richest African-American of the 20th century, the greatest black
philanthropist in American history,
and
is currently North America's first and only multi-billionaire black person.
Several assessments regard her as the
most influential woman in the world. In 2013, she was awarded the
Presidential Medal of Freedom by President
Barack Obama
and honorary doctorate degrees from
Duke and
Harvard.
She's the chairman of Harpo, Inc., and is one of a handful
of women who are self made billionaires. She is the only female
African American billionaire with an estimated net worth of
$2.9 billion as of October 2016.
Ms.
Winfrey is the largest private donor to The Smithsonian’s National Museum of
African American History and Culture which opened in 2016.
She's
the first black woman to own and run a television network, OWN: Oprah
Winfrey Network. Launched on January 1, 2011. It is co-owned by Harpo
Productions (50%) and Discovery Communications, Inc (50%).
The Oprah Winfrey Show was the
highest-rated TV talk show in history, seen in 110 countries and was
internationally syndicated from 1986 to 2011. The series finale of The Oprah
Winfrey Show aired on May 25, 2011.
Oprah
has been honoured with the most prestigious awards in broadcasting, including
the George Foster Peabody Individual Achievement Award (1996) and the IRTS Gold
Medal Award (1996). Oprah and The Oprah Winfrey Show have received a total of 39 Daytime
Emmy Awards.
Through
Harpo Films, Oprah has a long-term deal with the ABC Television Network to
produce Oprah Winfrey Presents telefilms.
Scheduled for broadcast in fall 2004, Oprah Winfrey Presents: Their Eyes Were Watching
God, based on the Zora Neale Hurston novel, will star Academy
Award-winner Halle Berry.Harpo Productions also owns and produces,
the daily syndicated series, Dr. Phil, featuring life strategist
Dr. Phil McGraw, Ph.D., who appeared as a regular guest on The
Oprah Winfrey Show from
1998 through 2002. Harpo Productions also produces The Rachael Ray
Show.
In
April 2000, Oprah and Hearst Magazines introduced O,
The Oprah Magazine, a monthly magazine that has become one of today's
leading women's lifestyle publications. It is credited as being the most
successful magazine launch in recent history and currently has an audience of
more than two million readers each month.
Oprah
is co-founder of Oxygen Media, which was formed in November 1998 along with fellow
founders Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach. Oxygen
Media includes the Oxygen Network, a women's cable network that launched on
February 2, 2000 and is currently available in 48 million homes across the
country.
She is not just an
entrepreneur but a talk show host, author, philanthropist, actress and many
more. She would fit this trait because she was doing and influencing so much,
the outcome of her actions is just superb. The Oprah Winfrey show she had such
a massive positive influence on society that it had broken many social and
cultural barriers. As a conclusion, it is right to say that Oprah Winfrey is an
entrepreneur that have outcome oriented trait.
